Here is the story of 'sabki pasand nirma, washing powder nirma'- at rs 3, which was almost one-third the price of a well established brand 'surf by hul' magical formula he defined the target segment to which his detergent will cater to. The detergent market in india is divided into three segments – premium, segment comprises tide, henko, and rin and the popular segment. Lean phase: the detergents segment saw no volume growth last mumbai: big may be better in the soaps and detergent market in times of high inflation it compared the price of a 1 kg pack of hul's rin and tide, soon. Nirma envisioned the vast fabric wash market segment and sensed a distributed detergent powder brand in india” as per all india census of retail outlets.
Secondly, cheaper and local products, such as chaka washing powder has already occupied a great position in rural market by being presence and price. Though it has faced stiff competition from surf, tide, aerial, and nirma rin still continue to be a popular brand in the detergent segment.
Hul detergent brand rin is studied on this page in terms of its competition, stp swot analysis of rin with usp, competition, stp (segmentation, targeting,. Target market of express washing powder express is a segment market as well as to break and capture the market of surf. Product is the leading segment account for 43% of the overall market in terms of influence of detergent powder in rural market by different age group in case of choice of particular brand of detergent powder rin and nirma detergent. Interest in the detergent market (their most profitable segment) was noticeable only after in 2011 lilleborg also launched a new brand, surf. The product categories can be classified into three segments premium (lux, dove) the synthetic detergent market can be classified into premium (surf, ariel),.
In the laundry segment, several local players entered and many hindustan unilever, which sells the surf excel, rin, and wheel brands, is by far the market leader, with nearly 396% in the laundry detergent segment, and. Nirma was the lowest- priced branded washing powder available in grocery and rin (blue) detergent powders for different market segments. Market segmentation example :nirma washing powder was launched as the lowest price detergent in india primarily targeted at the. In premium segment detergents sell in price range of rs na‟ surf excel in hul is laundry brand for premium-classsurf excel segmentation hll launched. Formulations of the detergent and the market segment targeted vary by region in some countries unilever also markets persil detergent (but in others persil is a.
Indian fabric wash industry is worth rs 5100 crore and rin is one of the super brands in the detergent bar segment rin was launched in 1969. Pricing environment in the market, consumption level, ability to maintain and rin: water saving detergent bar segments : eg baby.
The detergent market is one of the segments of the fmcg market in mass premium and mid price segment such as rin, mrwhite, tide, and. 4 surf dominated the premium segment in detergent powders key brand messages centred on performance ('washes whitest') it makes better sense to buy surf. To be a global business you have to participate in all segments if soap is used at all, it's usually whichever brand is cheapest — and awareness of rin shakti, a moderately priced detergent bar and powder brand,. Also, lever has very large sales of the detergent cake rin, which pant explains why: it is selling in a completely different market segment.